The Parryware-Roca Joint Venture
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Case Code: BSTR240 Case Length: 17 Pages Period: 2005-2006 Pub Date: 2006 Teaching Note: Available |
Price: Rs.300 Organization: Parryware, Roca Industry: Engineering, Construction, and Real Estate Countries: India Themes: Mergers, Acquisitions, and Strategic Alliances |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
Roca is the world's largest sanitaryware manufacturer and Parryware is the leading player in the Indian sanitaryware market.
The case describes the origins and growth of Roca and Parryware leading up to the joint venture which was to operate primarily in India.
It explains in detail the skills that the partners bring to the JV. The case ends with a discussion on the challenges and future prospects for the joint venture, especially when the fast growing Indian market was attracting several foreign players.
Issues
The case is structured to achieve the following teaching objectives
- To analyze the synergies in a joint venture
- To know more about the Indian sanitaryware market
- To weigh the strengths and weaknesses in a joint venture
Contents
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Introduction
Background Note
Parryware and the Indian Sanitaryware Industry
The Parryware-Roca Joint Venture
Outlook
Exhibits
Keywords
Parryware Roca, Joint ventures, Indian sanitaryware market, Spanish companies, Indian taps and tiles market, Marketing , Shop-in-shops, EID Parry, American Standard, Toto, Hindware
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